Sourcing
Where it comes from matters.
100% of our beef, chicken and dairy comes from British and Irish farms. Here's the rest of the story.
We work directly with over 6,250 British and Irish farms. Our beef is Red Tractor assured, our eggs are 100% free-range, and our chicken is RSPCA Assured Higher Welfare.
Where we can't source from the UK or Ireland — coffee, cocoa, pineapple, vanilla — we use Rainforest Alliance and Fairtrade-certified suppliers.
By the numbers
6,250+
British & Irish farms
100%
British & Irish beef
100%
Free-range eggs
RSPCA
Assured chicken
Standards we hold our suppliers to
Animal welfare
RSPCA Assured for chicken; Red Tractor for all beef and pork.
Sustainability
All farms participate in the Chain Order Soil Health programme by 2027.
Traceability
Every ingredient is traceable to source within 24 hours via our supply chain platform.