Impulse purchases are the hidden engine of retail sales. While shoppers may walk in with a set list, strategically placed products often find their way into the basket without prior planning.
Key takeaways
- Visual merchandising drives an estimated 35–45% of in-store impulse vape sales.
- Eye-level shelf placement consistently outsells lower / upper shelves by ~2x.
- Refresh display arrangements every 4–6 weeks to combat shelf-blindness.
Putting it into practice
Start by auditing your top 20 SKUs by margin. Group complementary items — disposables next to the corresponding nic-salt flavour, kits next to compatible coils — and use vertical “ribbons” of brand colour to draw the eye.
For more retail playbooks, browse the rest of our trade blog or get in touch with our merchandising team for a free consultation.